Unlocking change in the food chain

Wednesday 7 November 2007

The Congress Centre, Congress House, Great Russell St, London WC1B 3LS

9.30     Coffee and registration

10.00 Introduction

Chair’s address: Dame Deirdre Hutton, Chair, The Food Standards Agency

Unlocking Change for Producers
10.30               Henry Buller: Can we change the way producers add value to their products?
10.50               David Little: Do farmers need to change their ideas about diversification?
11.10               Chris Hodgson: Would changing farmers’ attitudes to waste management make our food and water safer?

11.30               Discussion

12.00-13.10     Lunch

Chair of afternoon session:
Professor Maggie Gill, Director, Rural and Environment Research and Analysis Directorate, The Scottish Government

Unlocking change for Consumers
13.10               Gareth Edwards-Jones:   Would changing our eating habits save the planet?
13.30               John Maule: If we want to change the way consumers think about risk, should we talk to them differently?

13.50               Discussion

Unlocking Change for Policy Makers
14.10               Bruce Traill: Can changing the way we grow food make our diet more nutritious?
14.30               Justin Greaves: Do we need regulatory changes to make biopesticides a mainstream solution?

14.50               Discussion

15.10-15.35 Tea

15.35               Round table discussion – Unlocking Change in the Food Chain

Discussants: Tom Macmillan, Food Ethics Council, Helen Browning, leading organic farmer; Michelle Harrison, The Henley Centre, John Lloyd Jones, the Countryside Council for Wales

16.05               Open Discussion

16.35               Summing up

16.45-17.30     Reception with wine and canapés sponsored by One NorthEast with food from Northumbria Larder, the regional food and drink group for the North East of England and viewing of Sound Bites video.